A revolution in the Indian Eyewear Market
A brainchild of Peyush Bansal, Lenskart is the revolutionary example which changed the business of spectacles in India. Established in 2010, it introduced the online business of spectacles among the masses, 15% of which faced the problem with optical vision. It is to be noted that initially, Lenskart.com was all about contact lenses, which eventually took over the entire eyewear category with the gradual introduction of spectacles and sunglasses to choose from a wide variety of shades and style. Being the first of its kind and also being launched in the beginning of the e-commerce boom, Lenskart.com was an instant hit, which catered to all classes of people.
Lenskart is India’s leading e-commerce company, which introduced the first of its kind online portal for eyewear. The products of Lenskart range from a large selection of eyeglasses, sunglasses and contact lenses. With the customer base forming from over 450 Indian cities, Lenskart in the last 3 years has seen a remarkable growth of 300% in its initial scale of turnover.
It is to be noted, that the company was majorly financed by top financing bodies from the U.S., which in the recent past has changed with other Indian financing companies taking active part in its financing. However, in the last few years, apart from the online portal Lenskart has opened several retail stores in several Metro cities of India, to widen its reach amongst prospective customers.
Wide Range of Products – Lenskart.com being one of a kind has mastered the technique of customer satisfaction in a way that, the variety of products which it keeps under its category list is huge. It is for the very fact that spectacles for the needy, is just like any other necessity in life and the wide variety clearly answers this clause. People can choose from a pool of brands and types of frames and lenses. Also, keeping in mind the price point, customers from all walks of life can get the best suited frame as per their requirement. Not only, spectacles and sunglasses, but it also specializes in contact lenses from globally reputed manufacturers.
Home Eye Check Up – This is another key feature which was introduced in the Lenskart portal, wherein on contacting the call centers, experienced practitioners shall pay a visit to a customer’s home conducting a detailed eye check-up and keeping a regular follow up of the same.
Best Experience – The Lenskart portal being based on the e-commerce platforms should not be thought to be for the newer generations. The variety in the product range caters to the demand of people from all age groups. As per the latest trends, the portal specifically maintains an inventory which shall suit and be fit for elders. Also, it is to be noted that all the frames, lenses and other eye-gear go through stringent quality checks before going on for display or listing. This is done to nullify all probable defects in the eye-wear. After such quality checks the fitting of the lenses and frames are done by trained and experienced fitting teams to ensure zero errors.
Shipping – Dealing in fragile category, the product after going through rigorous checks and precision fitting are then carefully packed and dispatched for delivery to end users. Even these minute steps are the key to success for the business on a whole.
Exciting Offers – Being a revolutionary move, the Lenskart team has introduced the standing offers of the first frame purchased to be free along with trials of 5 frames. A customer has to pay only for the lenses of the frame he purchases at the first and the cost of the frame shall be waived off. Also, the portal gives an opportunity for customers to mock try 5 frames of their choices and choose the best amongst them.
Ease of Return – Being one of the most welcoming feature this portal has, Lenskart offers the opportunity for consumers for easy return of the spectacles within the given time, with no questions being asked and no further harassment.
People facing prolonged problems in optical vision can resort to the services of Lenskart effectively to try from the best range of products and utilities and even enjoy the scope of receiving the right frame after several cross trials. All this being at a click of a button’s distance.